Services

Build
Design
Improve

Included in all plans

+
Custom web design & development
Designed for and built on Webflow
+
Project plan
Build a goal-oriented timeline and budget
+
Art Direction
3 moodboards to choose look & feel of website
+
Digital & ux strategy
1 Provisional Persona with 1-2 User Stories to define goal for website and key metric for determining website’s success
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Website layout & content design
1 Wireframe to define website structure, layout and content design
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Content strategy
Collab with your team to source or create content needed
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Testing & quality assurance
Testing along with your team to make sure everything's good before launch
+
Post-launch support
4-weeks of support and collaboration after website goes live
+
1 month optimization phase
At least one month of site optimization to dial things in
Included in all plans
Custom web design & development
Designed for and built on Webflow
Project plan
Build a timeline, budget, and roadmap (if applicable)
Art Direction
3 moodboards to choose look & feel of website
Digital & ux strategy
1 Provisional Persona with 1-2 User Stories to define goal for website and key metric for determining website’s success
Website layout & content design
1 Wireframe to define website structure, layout and content design
Content strategy
Collab with your team to source or create content needed
Testing & quality assurance
Testing along with your team to make sure everything's good before launch
Post-launch support
4-weeks of support and collaboration after website goes live

Single-page

$3,000
4-6 weeks
For new websites
To-the-point, focused, single-page website: goal-driven design specific to you and your customers.

Includes

Single-page website
Project Plan
1 Provisional Persona and User Story
3 Moodboards
1 Wireframe
1 post launch optimization
See what's included in every plan
Custom website design & development
Project plan
Art Direction
Digital & ux strategy
Website layout & content design
Content strategy
Testing & quality assurance
Post-launch support

Common additions

Branding starts at $750 for 1 logo, 1 wordmark, 3 brand colors
Website hosting, management, and on-going support - 5% of project cost per month
Additional pages - $1,000 per page
CMS starts at additional $1,000
SEO or CRO support for 3-6 months

Standard

$6,000
8-12 weeks
For new websites
For web redesigns
Full custom 3-5 page website: great for showcasing and growing most small businesses & brands

Includes

3-5 page website with custom landing page
Project Plan
1 -2 Provisional Personas and 1-2 User Stories per Persona
3 Moodboards
Branding - 1 color logo and wordmark
1 Sitemap & 1 Wireframe
3-month optimization phase post-launch
For existing websites
Content inventory & migration support for existing websites
No extra cost for migrating to Webflow

Common additions

Website hosting, management, and on-going support - 5% of project cost per month
Research-validated Personas
User Journey Maps
Additional pages - $750 per page
CMS starts at additional $1,000
SEO or CRO support for 3-6 months
Included in every program
Custom website design & development
Project plan
Art Direction
Digital & ux strategy
Website layout & content design
Content strategy
Testing & quality assurance
Post-launch support

Common additions

To Simple program

Branding starts at $750 for 1 logo, 1 wordmark, 3 brand colors
Website hosting, management, and on-going support - 5% of project cost per month
Additional pages - $1,000 per page
CMS/dynamic content pages - start at additional $1,000
SEO or CRO support for 3-6 months

Common additions

To Standard program

Website hosting, management, and on-going support - 5% of project cost per month
Research-validated Personas
User Journey Maps
Additional pages - $750 per page
CMS/Dynamic content pages - start at additional $1,000
Additional SEO or CRO support for 3-6 months
Content creation and management

Unlimited

For new or existing websites
$3,600 / mo
1-month commitment
True digital partners: Limitless  design, strategy, research, & development to grow your business.
Build a new site from scratch or update an existing one. Work together one month at a time with no long-term commitment necessary.
Best for more robust digital representations, including e-commerce and CMS-driven websites.
Est. Timeframe: 1 month for a simple website, 2-3 months for a standard website, and 2+ months for an expansive, CMS, or e-commerce website

Includes NO LIMIT access to the following:

Web, IA, UX, UI, & Product Design
Web Development
Performance Optimization (SEO or CRO)
Website Management & Support
Project Planning and Roadmapping
Art Direction & Moodboards
Logos & Branding
Business Model Canvas Consulting
Digital and UX Strategy
User, Customer, & Market Research
Content Strategy & Design
Content Inventory & Migration
On-going Support Post Launch

Services for existing websites

Optimize, manage, improve
Grow your business, find more customers, and increase credibility utilizing your existing website.

Website management

$200-500/mo
Keep your website running smoothly with regular updates, security monitoring, and performance tracking — so you can focus on your business.

Services:

Basic website hosting & management
$50-100/mo
Website upkeep & content updates (1-3/mo)
$150-300/mo
Security monitoring & backups
$0 - $50/mo
Analytics tracking & reporting
$50-100/mo
E-commerce management
5-10% of online sales/mo

Growth & marketing

$500-1,500/mo
Attract more customers with email campaigns, social media management, and search engine optimization to boost your online visibility.

Services:

Email marketing (1-2 campaigns/mo)
$150-300/mo
Social media marketing (15-20 posts/mo)
$300-1,000/mo
Local SEO (Google My Business)
$0-$300/mo
Search-engine optimization (page and copy)
$300-750/mo
Performance optimization (speed)
$250-500/mo
Conversion rate optimization
$500+/mo

Design & Branding

$750+/project or $1,000+/mo
Refresh your look with modern website design, custom branding, and eye-catching visuals that build trust and stand out.

Services:

Website design refresh
$1,500-5,000
Full brand identity (logo, style guide)
$1,000-5,000
UX/UI design (wireframes, landing pages, prototypes)
$1,000-5,000
Graphic design for web, print, and marketing
$150-1,500
Research-validated personas & journey maps
$750-3,000

Strategy & Consulting

$750+/project or $1,000+/mo
Get expert guidance and actionable strategies to grow your business, driven by goals, backed by data, and clear action plans.

Services:

Business model canvas
$750
Conversion rate optimization
$500+/mo
Website audit
$0-$300/mo
Website and project roadmap
$0-3,000/project

Unlimited

$3,600/mo
Enjoy unlimited access to all our services — design, branding, strategy, consulting, and growth support — for one flat monthly rate. Priority turnaround and dedicated support.

Services:

Design
Strategy
Website updates
Brand asset creation
Growth marketing

Learn how your website can grow your business

Every project starts with a meeting to discuss your project, then I'll craft a free, custom plan outlining how you can utilize your website to grow your business.
Schedule meeting

Specializing in Webflow

If I had my way, I'd make every website using Webflow.

You will love Webflow for dynamic, content and design-forward websites. We can efficiently design a website that fits your needs without having to fit in to a pre-existing template.

If your website is built using another platform, be ready for a gentle encouragement to a migrate as part of our collaboration. Content inventories and migration included with Standard and Unlimited plans.

But! I’m adaptable. I understand you may already have a tool you're comfortable with, and have experience with Shopify, Squarespace, Wix, and Wordpress, as well.

Process

Start with a virtual or in-person no-pressure coffee hang (or daytime drink of choice). Let's get to know each other first to see if working together is a good match.
1.

Discovery

Get to know you and your business. Then clarify the real-world problems we’re going to solve for your customers’ needs and goals. Existing sites are reviewed & audited.

Intro
Discovery
Project plan
Roadmap
Provisional personas
Research-validated personas
User stories
UX, SEO, Content audit

2.

Blueprint

Design quick and in low-fidelity to arrive at the most important features and structure

Sitemap
Content strategy
Content inventory & audit
Rapid prototyping
Low-fi wireframes

3.

Design

Create beautiful things that work for your customer and brand

Art direction
Branding
Content Design
Mid to Hi-fi Wireframes
Prototypes

4.

Build

Design a website from scratch, or update an existing one, that fulfills customer goals and solve their problems.

Content creation
Content migration
Development
Testing
Launch

5.

Improve

Take what we’ve built and make it even better.

Content strategy
Content creation
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Data analytics
New website features